the industry is a role that we take very seriously at Lund Boat
Company. It's what pushes us to create better boats that provide
you with more pleasure and value. It's what drives us to innovate
new ideas that make boating more enjoyable and fishing more
productive. If you look at the features introduced in our industry
over the last several decades, you're going to see that the
vast majority of meaningful advances have been developed in
New York Mills, Minnesota, at the Lund plant. That's where we've
been for more than a half century, and that's where we're going
to continue to develop the BEST BOATS you can buy!
is the world's leading manufacturer of marine propulsion systems.
Since the very beginning, Mercury has set the standards for
the industry. When pending outboard emission standards challenged
the industry, mercury took the lead in redesigning its product
to reduce emissions and to not only meet, but also exceed the
new standards. The OptiMax outboard engine concept was created
to deliver exceptional performance from a two-stroke outboard
with a completely new technology. With an average of 45 percent
better fuel economy and smooth, smokeless, misfire-free operation,
the OptiMax models were - and are - the benchmark for new-technology
began as a simple dream in 1959 has evolved into one of the fishing
tackle industry's most influential organizations. Based in Minnetonka,
Minnesota, with companies in 12 countries and distribution in
more than 130 countries, the Rapala-Normark Group is the world's
largest fishing lure company, as well as one of the world's largest
premium fishing tackle distributors.
Electronics, Inc., has been a world leader in the design, manufacture
and marketing of high-quality sport fishing SONAR and Global Positioning
System (GPS) mapping instruments for over 45 years. The Company
has established a global distribution network, encompassing over
1,500 domestic dealers, distributors, mass merchants and original
equipment manufacturers in the U.S., as well as sales distribution
outlets in 53 countries worldwide. Additionally, the Company maintains
its own sales force in the United States, Canada, Europe and Australia,
with product distribution centers located in the U.S., Canada
and Australia. With nearly 45 years continuous manufacturing experience,
Lowrance designs products that provide the ultimate in high-performance
features at highly competitive prices.
MotorGuide, we've taken all the victories, failures, blood, sweat,
tears, hours, days and years to heart and built what are possibly
the best performing, most reliable trolling motors ever. Because
at MotorGuide, we believe there are some things you should Never
Stop doing. Never Stop Learning. Never Stop Improving. And Never
Ever Stop Fishing.
For over forty years, Big Jon® has been a pioneer in the sport of downrigger fishing. It is our mission to provide sport fishermen around the world with the best built and most innovative fishing products.
The S.S. Badger offers the largest cross-lake passenger service on the Great Lakes and an authentic steamship experience. The relaxing four-hour, 60-mile cruise takes passengers, autos, RVs, tour buses, motorcycles, bicycles, and commercial trucks across Lake Michigan between Ludington, Michigan and Manitowoc, Wisconsin.
The company’s first product was a cooler designed to withstand the rigors of rugged outdoor use by professional and novice alike and to perform far beyond the expectations of even the most critical outdoor enthusiast. ORCA coolers, made in America’s heartland, are the successful result.
ORCA, however, isn’t just about selling product. The company recognizes its corporate responsibility and the need to give back to those who have helped make it successful. In that vein, a portion of every ORCA product sold is returned to conservation groups, wounded warrior programs, breast cancer research and women’s outdoor groups.
The company’s other product lines will include a series of dry bags, sunglasses and modular hunting vests – all proudly made in the USA using 100 percent American-made components.
Daiichi is the leader in hook innovation, an ordinary "paint"
was not good enough for our anglers. We chose to use a dye layered
over a highly-polished finish. Not only does this perform well,
it wears during use so the hook is more environmentally friendly.
In other words, if you break off during battle, the hook will
rust away quickly. Many anglers have contacted us and told us
about their success with Bleeding Bait hooks. We invite you to
try the Bleeding Bait hooks and experience the difference!
the past two and a half decades, Northland Fishing Tackle® has
brought many innovative, premium quality products to the market.
Products fisherman have grown to depend upon to consistently attract
more fish to their bait... and trigger them to strike! Panfish killers
like the Fire-Fly and Gypsi Jig® , Walleye legends like the
propeller bladed Whistler® Jig , rattlin' Buck-Shot® Rattle
Jigs Spoons & Beads, sting'n Fire-Ball Jigs®, double barb
Lip-Stick Jigs® , soft-bodied Gum-Drop® Floaters , and the
adjustable Roach Rigs®. And for bass and pike, the Reed-Runner®
Spinnerbait, Jaw-Breaker Spoon and the Rattlin Jungle Jig® are
guaranteed to help you catch more and bigger fish!
NEW Berkley® Gulp!® Alive™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in small, large, or the all NEW elongated Oval buckets, enabling you to recharge all of your favorite Gulp!® baits by putting them back in the bucket. The new Gulp!® Alive™ baits absorb 20% more Gulp!® scent and attractant which, you guessed it, makes them at least 20% MORE EFFECTIVE than the 1st generation baits. They also have a 34% better swimming action than original Gulp!®. WOW! More attractant, better action, BETTER RESULTS than ever before! At Berkley®, our passion is that you CATCH MORE FISH! Get yourself some Gulp!® Alive!™ and go have some fun!
Popular for all species. This bait's tapered body offers extra holding power and a slim ribbon tail for increased swimming swimming action. Perfect for a variety of rigging applications, including jigs and spinnerbait trailers. Perfect for light wire hooks.
Our newest fishing rods in both design and technology "The Fenwick® ELITE TECH rods are the PERFECT Fishing Rods"- says Hank Parker. As one of the worlds premier rod builders, at Fenwick® we challenged our Senior Engineers and our Elite Pros to think outside the box, and to design and produce the finest fishing rods ever built, and they overdelivered. They not only built the finest fishing rods made, but they built one to perfectly meet the specific technical needs of each and every fishing technique. Whether you pitch, flip, crank, drop shot, jerk, skip, stroke, jig, worm, carolina rig, spinnerbait, swim bait, or fish frog baits, Fenwick® has built the PERFECT rod to meet your specific need. Each model is designed with unique components to provide maximum performance. Special handles were designed for each fishing application, and the blanks and guides are tuned for maximum strength and sensitivity. Fenwick® ELITE TECH rods are truly perfect fishing rods for every fishing application.
Our Marine Insurance programs are the ultimate choice in marine protection. They are for all types of watercraft including pleasure, performance, cruisers, sailing, charter, and specialty. We have quoting, underwriting, binding and policy issuance authority. We represent reputable, financially sound, A-rated insurance carriers. We can also provide coverage in minutes with a toll-free phone call. Contact one of our experts for all of your boating insurance needs:
Guide Series offers an assortment of worm-proof, highly impact-resistant
tackle systems that meet the demands of serious anglers. The
Professional 777 is a spacious 21-1/4"L x 12"W x 12"H
tackle box that holds two Plano 4700 two-tier Guide Series Stowaways™
and a 3504 spinnerbait/worm box so you can quickly interchange
these boxes to meet any fishing condition. Three removable bait
racks and a large bulk storage area with a see-through top ensure
plenty of storage. It also boasts a comfort-form, over-molded handle.
on the past 25 years, we're comfortable with the position Blue
Fox has established in the fishing tackle industry – not the
largest, but one of the best. "Smart Like A Fox" are
the words we live by. We understand the intricacies and nuances
of sportfishing and develop innovative, niche products best
in their categories. In fact, several Blue Fox products are
designed for specific applications–spinnerbaits for bass, jigs,
for crappies and walleye, bucktails, for musky and spoons for
salmon. In these niches, we're the best. Our innovative features
and level of quality are unmatched by our competition.
the time-tested reliability of our Trilene® line to the incredible
strength and sensitivity of Berkley Fireline®, Berkley products
are known the world over for one simple reason -- they work. They
simply catch more fish. The tackle you find on your dealer's shelf
is the result of years and years of continuous improvement and
innovation. So the Trilene you fish today is a better product
than the Trilene you fished five years ago, and promises to be
an even better Trilene when you fish it five years from now.
The world's first translucent superline for near invisibility underwater Advanced technology FireLine is now 20 percent stronger than before. This thermal filament casts more easily, ties better knots, and stays more hassle-free than conventional braids. Along with exceptional strength, FireLine delivers ultimate sensitivity for instant feel, and the ultrathin diameter provides low visibility and incredible lure action.
over 60 years, fishermen have trusted Abu Garcia for rods and
reels to perform unfailingly, year after year. We have earned
this trust with our commitment to building products right, making
design changes only when they enhance the angler's skills without
Decades of experience and obsession for detail separates our Ambassadeur
reels from those of our competitors manufacturing in developing
countries with inexperienced labor. Our Swedish craftsmanship
is founded in a deep tradition passed on from generation to generation.
in 1959, Tru-Turn's cam action bend has been hooking more fish
for over 40 years! The offset forces the point to turn towards
pressure. It's like stepping on a rake. WHAM! It acts as a cam,
forcing the handle to rise. They are so effective; the U.S. Army
recommended them for the survival kits!
Tackle Company manufactures planer boards, trolling weights, downrigger
clips and portable outriggers for the fishing industry. All our
products are easy to use and of the finest quality. That's why
we're the first choice of recreational, charter and pro fisherman
alike. Church Tackle fishing equipment is made in the USA, but
sold and in-use around the world.
Corporation was the first to introduce to North America the
“World Class” MORA hand auger, in 1946. StrikeMaster made a
commitment in 1976 to build a complete line of gas and 12v power
augers. StrikeMaster introduced in 1992 a new standard of ice
auger featuring superior cutting excellence with the unique
family of LAZER ice augers. StrikeMaster introduced the LT-296
lightweight transmission in 1996 for the 2 H.P. Mag 2000, Lazer
Mag and the Electra Lazer. The LT-296 was engineered and designed
to maximize gear ratios and efficiency for ice cutting ease
during Phase 1 of the EPA emissions requirements.
1984, Navionics established itself as the pioneer in electronic
charting, introduced the first electronic charts to the world,
and opened a new era of navigation. Navionics quickly established
an early lead in electronic cartography followed by a series of
technological innovations, and continues to be a leader in quality,
coverage and value. The benefits of electronic charting to the
safety of navigation have created a large and enthusiastic market
that continues to grow each year.
human scent is exposed to the Scent-Lok® fabric it is drawn
into the pore structure of the activated carbon. Activated carbon
has millions of microscopic pores, cracks and crevices which attract
the scent particles and create a bond within the carbon. These particles
are trapped while air is allowed to breathe through the fabric.
This process is called ADSORPTION. Activated carbon is the most
adsorptive substance known to man. It has been proven time and again
to be the most effective system for filtering odors. Scent-Lok has
been designed specifically for controlling human odor. We use coconut
shell carbon which is best suited for adsorbing human scent. Scent-Lok
products have the capacity to adsorb human odor for approximately
40 hours of field use. Once the garments have reached that time,
they are “desorbed” in the dryer. Once the temperature reaches 150
degrees for 30-40 minutes, the capacity has been restored to adsorb
Installing an OPTIMA® BlueTop® high-performance AGM battery in your boat or RV means more running time and up to 3 times more recharges than what you’d get out of a traditional battery. It’s perfect for boats with electric trolling motors, onboard electronics or stereo systems and RV's with “creature comforts” that tend to drain batteries quickly. In addition to providing weight savings and outstanding vibration resistance, the BlueTop’s efficient power delivery and faster recharge time mean you’ll spend less time worrying about your battery. The OPTIMA BlueTop is ideal for those who need a sure-starting, strong cranking, maintenance-free power source.
New Ultra – Designed for easy install and adjustability
Our newest Ultra model is a mechanical suspension system with a four-spring design and a hydraulic shock. It can be easily installed in most boats with pedestal style seating utilizing your existing seat and simple hand tools. The adjustable spring tension accommodates passenger weights from 100 to 300 pounds. The slide allows for fore and aft adjustment of up to 6 inches. It’s like having your own custom made shock absorber built right into your seat!
The Smooth Moves' seat mount suspension can be just what the doctor ordered for preventing spinal issues. The word is definitely out on how proven these suspensions are in providing you the most comfortable and durable ride on the market
Pro-Ice Gear for the Ulitmate Outdoorsman!
"NEW" - MarCum vs825sd Underwater Viewing System
Designed for Total System Performance The vs825sd sets a new standard in underwater viewing technology. This Camera is equipped with Sony's most powerful Super HAD II CCD optics and an oversized 8-inch Solar Intelligent Display. The display is 3 times brighter than previous models and can be switched between Color and Black and White to produce a Breathtaking view of the underwater world, regardless of the conditions. complete with 75-feet of Kevlar reinforced cable, on-screen displays of camera depth, direction, water temperature and battery voltage, you will always stay on top of fish! Calibrated for use in fresh or salt water. Display information can even be converted to metric. the unit comes complete and ready for rotation with the MarCum Camera Panner.
Dress For On-Ice Success. We love to hear how much ice anglers enjoy using IceArmor gear and hearing your ideas because they drive what we do from year-to-year. We cover ice anglers from head to toasty toe with some of the highest quality outerwear designed for the specific needs of ice anglers and outdoor enthusiasts.
Our classic Blue/Black suit has been the standard bearer of outerwear for outdoor enthusiasts. There have been that have tried to copy us and we take that as a compliment, however, when you conduct a side-by-side comparison, you will find that most of the imitators don't come close to the quality or attention to detail found in all IceArmor apparel. Windproof, waterproof and breathable are what makes IceArmor Warm, Dry and Comfortable.