Leading the industry is a role that we take very seriously at Lund Boat Company. It's what pushes us to create better boats that provide you with more pleasure and value. It's what drives us to innovate new ideas that make boating more enjoyable and fishing more productive. If you look at the features introduced in our industry over the last several decades, you're going to see that the vast majority of meaningful advances have been developed in New York Mills, Minnesota, at the Lund plant. That's where we've been for more than a half century, and that's where we're going to continue to develop the BEST BOATS you can buy!

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Mercury is the world's leading manufacturer of marine propulsion systems. Since the very beginning, Mercury has set the standards for the industry. When pending outboard emission standards challenged the industry, mercury took the lead in redesigning its product to reduce emissions and to not only meet, but also exceed the new standards. The OptiMax outboard engine concept was created to deliver exceptional performance from a two-stroke outboard with a completely new technology. With an average of 45 percent better fuel economy and smooth, smokeless, misfire-free operation, the OptiMax models were - and are - the benchmark for new-technology two-stroke outboards.

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What began as a simple dream in 1959 has evolved into one of the fishing tackle industry's most influential organizations. Based in Minnetonka, Minnesota, with companies in 12 countries and distribution in more than 130 countries, the Rapala-Normark Group is the world's largest fishing lure company, as well as one of the world's largest premium fishing tackle distributors.

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Lowrance Electronics, Inc., has been a world leader in the design, manufacture and marketing of high-quality sport fishing SONAR and Global Positioning System (GPS) mapping instruments for over 45 years. The Company has established a global distribution network, encompassing over 1,500 domestic dealers, distributors, mass merchants and original equipment manufacturers in the U.S., as well as sales distribution outlets in 53 countries worldwide. Additionally, the Company maintains its own sales force in the United States, Canada, Europe and Australia, with product distribution centers located in the U.S., Canada and Australia. With nearly 45 years continuous manufacturing experience, Lowrance designs products that provide the ultimate in high-performance features at highly competitive prices.

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At MotorGuide, we've taken all the victories, failures, blood, sweat, tears, hours, days and years to heart and built what are possibly the best performing, most reliable trolling motors ever. Because at MotorGuide, we believe there are some things you should Never Stop doing. Never Stop Learning. Never Stop Improving. And Never Ever Stop Fishing.
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Because Daiichi is the leader in hook innovation, an ordinary "paint" was not good enough for our anglers. We chose to use a dye layered over a highly-polished finish. Not only does this perform well, it wears during use so the hook is more environmentally friendly. In other words, if you break off during battle, the hook will rust away quickly. Many anglers have contacted us and told us about their success with Bleeding Bait hooks. We invite you to try the Bleeding Bait hooks and experience the difference!

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When it comes to solid quality, reliability, performance, and value, Eagle stands alone. Just ask anyone who owns one. Or, ask the pros on the FLW Tournament Trail, who...to a man...depend upon Eagle sonar and mapping GPS units in their boats to help them find fish, and their way to as much as $250,000 in FLW prize money. From youth, family, and senior weekend anglers, to tournament pros on and off the FLW Tournament Trail, Eagle is flying high in helping make successful fishing and GPS navigation simple for everyone! Today, and long into the future.

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Over the past two and a half decades, Northland Fishing Tackle® has brought many innovative, premium quality products to the market. Products fisherman have grown to depend upon to consistently attract more fish to their bait... and trigger them to strike! Panfish killers like the Fire-Fly and Gypsi Jig® , Walleye legends like the propeller bladed Whistler® Jig , rattlin' Buck-Shot® Rattle Jigs Spoons & Beads, sting'n Fire-Ball Jigs®, double barb Lip-Stick Jigs® , soft-bodied Gum-Drop® Floaters , and the adjustable Roach Rigs®. And for bass and pike, the Reed-Runner® Spinnerbait, Jaw-Breaker Spoon and the Rattlin Jungle Jig® are guaranteed to help you catch more and bigger fish!
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Plano's Guide Series offers an assortment of worm-proof, highly impact-resistant tackle systems that meet the demands of serious anglers. The Professional 777 is a spacious 21-1/4"L x 12"W x 12"H tackle box that holds two Plano 4700 two-tier Guide Series Stowaways™ and a 3504 spinnerbait/worm box so you can quickly interchange these boxes to meet any fishing condition. Three removable bait racks and a large bulk storage area with a see-through top ensure plenty of storage. It also boasts a comfort-form, over-molded handle.

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Reflecting on the past 25 years, we're comfortable with the position Blue Fox has established in the fishing tackle industry – not the largest, but one of the best. "Smart Like A Fox" are the words we live by. We understand the intricacies and nuances of sportfishing and develop innovative, niche products best in their categories. In fact, several Blue Fox products are designed for specific applications–spinnerbaits for bass, jigs, for crappies and walleye, bucktails, for musky and spoons for salmon. In these niches, we're the best. Our innovative features and level of quality are unmatched by our competition.

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From the time-tested reliability of our Trilene® line to the incredible strength and sensitivity of Berkley Fireline®, Berkley products are known the world over for one simple reason -- they work. They simply catch more fish. The tackle you find on your dealer's shelf is the result of years and years of continuous improvement and innovation. So the Trilene you fish today is a better product than the Trilene you fished five years ago, and promises to be an even better Trilene when you fish it five years from now.

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For over 60 years, fishermen have trusted Abu Garcia for rods and reels to perform unfailingly, year after year. We have earned this trust with our commitment to building products right, making design changes only when they enhance the angler's skills without compromising reliability.
Decades of experience and obsession for detail separates our Ambassadeur reels from those of our competitors manufacturing in developing countries with inexperienced labor. Our Swedish craftsmanship is founded in a deep tradition passed on from generation to generation.

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Invented in 1959, Tru-Turn's cam action bend has been hooking more fish for over 40 years! The offset forces the point to turn towards pressure. It's like stepping on a rake. WHAM! It acts as a cam, forcing the handle to rise. They are so effective; the U.S. Army recommended them for the survival kits!

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Church Tackle Company manufactures planer boards, trolling weights, downrigger clips and portable outriggers for the fishing industry. All our products are easy to use and of the finest quality. That's why we're the first choice of recreational, charter and pro fisherman alike. Church Tackle fishing equipment is made in the USA, but sold and in-use around the world.

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StrikeMaster Corporation was the first to introduce to North America the “World Class” MORA hand auger, in 1946. StrikeMaster made a commitment in 1976 to build a complete line of gas and 12v power augers. StrikeMaster introduced in 1992 a new standard of ice auger featuring superior cutting excellence with the unique family of LAZER ice augers. StrikeMaster introduced the LT-296 lightweight transmission in 1996 for the 2 H.P. Mag 2000, Lazer Mag and the Electra Lazer. The LT-296 was engineered and designed to maximize gear ratios and efficiency for ice cutting ease during Phase 1 of the EPA emissions requirements.

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Trailmaster Boat Trailers On The Leading Edge of Quality and Value. Custom Boat Trailers for All Types Boats.

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In 1984, Navionics established itself as the pioneer in electronic charting, introduced the first electronic charts to the world, and opened a new era of navigation. Navionics quickly established an early lead in electronic cartography followed by a series of technological innovations, and continues to be a leader in quality, coverage and value. The benefits of electronic charting to the safety of navigation have created a large and enthusiastic market that continues to grow each year.

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Located on beautiful Gun Lake, Matteson Marine will be happy to help you with all of your boating needs.

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As human scent is exposed to the Scent-Lok® fabric it is drawn into the pore structure of the activated carbon. Activated carbon has millions of microscopic pores, cracks and crevices which attract the scent particles and create a bond within the carbon. These particles are trapped while air is allowed to breathe through the fabric. This process is called ADSORPTION. Activated carbon is the most adsorptive substance known to man. It has been proven time and again to be the most effective system for filtering odors. Scent-Lok has been designed specifically for controlling human odor. We use coconut shell carbon which is best suited for adsorbing human scent. Scent-Lok products have the capacity to adsorb human odor for approximately 40 hours of field use. Once the garments have reached that time, they are “desorbed” in the dryer. Once the temperature reaches 150 degrees for 30-40 minutes, the capacity has been restored to adsorb odors again.

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Located in Grand Haven, Michigan we SELL and SERVICE Chrysler, Chevrolet, Dodge and Jeep vehicles. We also have a large selection of pre-owned vehicles in stock. We take pride in the service we offer as being second to none in the western Michigan area. Come in today to experience the GAGE MOTOR MALL TEAM!

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click here to visit - Mitchell Reels

GreenStone Farm Credit Services

Smooth Moves Seats

Pro-Ice Gear for the Ulitmate Outdoorsman!

Bay Mills Casino - Michigan's only waterfront casino, Bay Mills Resort & Casinos opened in November 1995. The casino gaming area is a spacious layout with 15,000 sq ft of gaming. Bay Mills has nearly one thousand slot and video poker machines and several table games. Must be 21 or older.

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