X-Rap™ - Xtreme Action Slashbait™
The “X” stands for Xtreme. This Rapala slashbait cuts, darts and slashes its way through the water. Intended for multiple species in both fresh and saltwater versions, with an internal long-cast system built into both, fishing the X-Rap will get any angler’s adrenaline pumping!

World's First Synthetic Ice Auger
powered by a 35cc 4-Stroke engine.
Lightweight, smooth performance with an environmentally friendly engine.

Waterproof Ice Fishing Gloves
The Ice Armor™ Ice Fishing Suit stormed the outerwear market last winter. It was a huge hit. Building on its success we've added Ice Armor™ Ice Fishing Gloves, another specialty piece of ice fishing clothing.
The insulated Ice Armor™ Ice Fishing Glove is waterproof and windproof. And even more remarkable, it's breathable. The glove was designed as and ice fishing work glove. Drill a hole. Jig. Set the fish house. And then stick your gloved hand in the water and land that lunker...

The All-new, Low-Cost, High-Performance, Easy-to-Install,
Easy-to-Use Onboard Solution for NMEA 2000® Data Sharing

Lowrance innovation now brings multi-device data communications networking within easy reach of even the smallest boats and budgets with the new, complete LowranceNET™ system.

Let's skip all the fluff and just tell it like it is -- the PTSv is the most advanced trolling motor ever built. With five sonar transducers in the lower unit, the PTSv can automatically track bottom contours for true, hands free fishing. It can follow a specific depth, creek channel or shoreline. Its digital tracking module is fully sealed to guard against moisture intrusion, shock and vibration to ensure long-lasting performance. If you demand pinpoint accuracy in your structure fishing, then PTSv is the motor for you

THE ULTIMATE IN CLEAN, QUIET POWER
And there’s no better example of what our advanced FourStroke technology can do for you than the 60 hp EFI FourStroke. It provides turn-key starting, instant throttle response, an unmatched power-to-weight ratio, and unbeatable performance. And all without sacrificing the clean, quiet, fuel-efficient power shared by all Mercury FourStrokes.

Located in the heart of Minnesota's finest fishing waters, NORTHLAND FISHING TACKLE® takes great pride in presenting to our exclusive line of multi-species jigs, rigs, spinnerbaits, spoons & soft plastics fish cannot resist. Tie one on and start turning your fish on!

Includes four 3771 Custom Divider System StowAway® utility boxes 1-3504 spinnerbait worm box 3 removable bait racks with separate access Huge top access area with DuraView™ lens Spacious bulk storage Comfort-foam over-molded handle Includes three 2-3500 ProLatch™ utility boxes Graphite / Sandstone 21.25''L x 12''W x 12''H

The world's first translucent superline for near invisibility underwater Advanced technology FireLine is now 20 percent stronger than before. This thermal filament casts more easily, ties better knots, and stays more hassle-free than conventional braids. Along with exceptional strength, FireLine delivers ultimate sensitivity for instant feel, and the ultrathin diameter provides low visibility and incredible lure action.

Also available for the ice!

Established in 1979, J.Q. Tex, Inc. is the Midwest's leading custom boat trailer manufacturer. The custom designed fully welded bunk trailers accommodate boats from 12' to 48' in length with carry capacities ranging from 1000#'s to 20,000#'s. We offer both "C" channel and box tube construction in the TRAILMASTER line. The top of the line VANGUARD tube trailers include many premium features. Our family owned and operated firm is committed to building boat trailers of superior quality and value.
We are simply The Best Choice.

Comfort is a critical part of a good fabric for hunting. Scent-Lok fabrics are treated with a moisture wicking agent called ClimaFlex™. It wicks moisture away from the skin, making hunters warmer in cold weather and cooler on hot days in the field.

Church Tackle - High Quality Planer Boards - Various sizes available for every situation on the water!

Located in Grand Haven, Michigan we sell and service Chevrolet, Chrysler, Dodge and Jeep vehicles. We also have a large selection of pre-owned vehicles in stock. We take pride in the service we offer as being second to none in the western Michigan area.

Come in today and experience the quality of the Gage Motor Mall Team.

GreenStone Farm Credit Services is Michigan's largest agricultural lender, with several locations in Wisconsin as well. Headquartered in East Lansing, MI, GreenStone is the country's fourth largest association in the Farm Credit System.

GreenStone FCS provides financial services to the agricultural industry - including short, intermediate and long-term loans, equipment and building leases, life and crop insurance, accounting and tax services, and appraisal services. GreenStone Capital Markets provides lending services to commercial producers and agribusiness. GreenStone also specializes in residential & country home loans, provides lending products for the purchase, improvement, construction or refinance of residences along with financing future home sites.

All Pro-Series  Portable Fish Houses
(new  Ice Series Arctic Blue & Ice Camo)
Include the Following Features: